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Identity Designed — Branding & Visual Identity Case Studies

About this resource

Identity Designed is a long-running independent resource dedicated to visual identity and branding. Founded by designer David Airey in 2010, the site has grown into an archive of hundreds of identity projects from studios and designers around the world. Unlike a simple logo gallery, Identity Designed often presents the complete brand system. Case studies may include logos, typography, color palettes, packaging, print collateral, signage, digital applications, campaigns and other parts of a visual identity. Its biggest strength is context. Many features explain the brief, creative idea, design process and reasoning behind the work, showing how a visual system is applied across different touchpoints. This makes the site useful not only for visual inspiration but also for understanding how professional studios approach branding projects. The archive includes work from designers and studios across the UK, USA, Sweden, Vietnam, Mexico, Australia, Brazil, France and many other countries. Identity Designed also publishes resource collections, books and a free email newsletter. The site is especially valuable for brand designers, graphic designers, art directors and students looking for strong examples of logos, identity systems and real-world branding case studies.

Usage and licensing

Identity Designed is free to browse. Featured images and projects belong to their respective creators and studios and are presented for viewing, research and inspiration.

Check the creator’s current terms before using this resource.

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