Logo Histories: logo design stories and research

About this resource

Logo Histories is a publication by designer, researcher and archivist Richard Baird about logos from the past. It examines familiar and lesser-known marks through the ideas, circumstances and decisions that shaped them, offering a deeper foundation for understanding identity design. Articles combine historical context with visual source material. Rather than quickly scanning a gallery, readers can concentrate on a particular project, understand its requirements and connect the design rationale with the result. This makes it easier to notice meaningful differences between superficially similar marks. Alongside the main histories, Logo Learnings and What’s the concept? provide additional ways to examine relationships between ideas, forms and brand requirements. Previous issues are archived, making the publication useful for returning to a subject or continuing a line of research. For a practical study session, choose several stories and note each project’s central requirement, constraints and construction principle. Compare the reasons behind decisions as well as the geometry. These observations can support independent research, lecture notes or a more informed discussion of an identity concept. Free subscribers receive weekly previews, while full access to the research archive requires a paid membership. Public examples help introduce the editorial approach. Reading access does not grant permission to republish articles, archival imagery or logos; check the relevant rights separately.

Usage and licensing

Free previews; full access is paid. Articles, images and logos are not offered as openly licensed assets. Check rights and obtain any required permission before republication or commercial reuse.

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