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Branding Style Guides — 3,600+ Brand Manuals & Guidelines

About this resource

Branding Style Guides is one of the largest online archives of brand manuals and visual identity guidelines. The directory contains more than 3,600 documents from companies, institutions, universities, cultural projects and public organizations around the world. Each entry includes useful metadata such as publication year, page count, language, country and topic tags. This makes it easy to research how real brands document logos, color systems, typography, grids, tone of voice, photography, signage and other parts of a complete identity system. The website includes sections for recent additions, popular manuals, featured guides and detailed filters by language, country, year, document size and category. It also hosts more than 100 online brand centers — live web-based guidelines from organizations such as GitHub, NASA, Meta, Uber, Discord and The Guardian. Branding Style Guides is especially useful for brand designers, logo designers, art directors and students who want to study complete identity systems and understand how professional brand rules are structured and presented.

Usage and licensing

Documents are provided by brands, designers or community members primarily for educational and research purposes. Copyright remains with the original authors and brand owners, so the materials should be used as references rather than copied or redistributed without permission.

Check the creator’s current terms before using this resource.

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