The Wool Pot’s logo is easy to read as a sheep. A moment later, its face becomes a plant pot and its woolly outline suggests a flower. Seachange built an identity around this simple shift, connecting the product’s material with its purpose.
Colliders accelerate particles to near the speed of light and make them collide to study the structure of matter. For CERN’s proposed new collider, the Future Circular Collider, Bleed created a logo in which a simple circle turns into a wave.
Lorenzo Bernini’s book explores the visual identities of companies in films, television and video games, and the details that make their worlds feel familiar.
A maple leaf emerges from the negative space of an open book. For Learn Canadian, ARK Agency brought two familiar symbols together, then used the space inside the mark to frame photographs.
WMH&I combined a fingerprint with the contours of the land for Natural Habitat, then took the idea beyond the logo to clothing, maps and even insect shelters.