Marks, symbols and the stories behind them. A closer look at the ideas and details that shape logos.
Sustana’s S-shaped symbol brings a curl of paper to mind. COLLINS developed that form into an identity whose rounded lines appear on boxes, clothing and large surfaces. The most interesting relationship is between the compact mark, the light lettering and the visible texture of the material.
The Wool Pot’s logo is easy to read as a sheep. A moment later, its face becomes a plant pot and its woolly outline suggests a flower. Seachange built an identity around this simple shift, connecting the product’s material with its purpose.
Colliders accelerate particles to near the speed of light and make them collide to study the structure of matter. For CERN’s proposed new collider, the Future Circular Collider, Bleed created a logo in which a simple circle turns into a wave.
Tall letters, long diagonals and a title set on a single line. This early Star Wars logo offers a glimpse of the identity before the familiar heavy, outlined lettering.
Take a look at the logo of Bumi Sehat’s clinic in Bali. Do babies really arrive arms first, or is that a sumo wrestler? 😅 The subject is clear, but the figures’ proportions and poses leave room for unexpected associations.
Created in 1968, the National Film Board of Canada symbol brings a person and an eye into one concise form. A look at its history and applications.
A maple leaf emerges from the negative space of an open book. For Learn Canadian, ARK Agency brought two familiar symbols together, then used the space inside the mark to frame photographs.
WMH&I combined a fingerprint with the contours of the land for Natural Habitat, then took the idea beyond the logo to clothing, maps and even insect shelters.